HALCO Lighting, a national lighting manufacturer with a huge product line hired SHARITZ Marketing Solutions to create a new product line awareness marketing campaign. SHAIRTZ’s strategic marketing team was able to identify customer needs and expectations, as well as product benefits to formulate a new positioning strategy for Halco. Based on these insights, The SHARITZ creative marketing team then designed a new brand awareness image campaign showcasing those needs, expectations and benefits. The new awareness campaign was centered around trade publication ads targeting the male dominated market with edgy headlines and images to increase Halco’s market share. Additional marketing support collateral was also developed, including various product line catalogs, direct mail cards, product sales spec sheets and even an eighteen-month calendar.