The Gwinnett Housing Resource Partnership hired SHARITZ Marketing Solutions to solve their major image and perception problem. The SHARITZ team led strategy sessions with the GHRP leadership to identify exactly ‘who’ they were, ‘whom’ they served, and their unique offerings. Empowered with this vital information, SHARITZ created the new company’s branding and marketing tool chest, including their new name and positioning phrase, which encompassed their mission and results – The IMPACT! Group… Transforming lives and strengthening communities. The SHARITZ creative branding team developed the new logo, produced a marketing video with 3-D logo animation, brochures, and a new website with on-line newsletter to re-launch the non-profit.