The key to
brand equity in a franchise system is compliance - franchise organizations
can spend countless dollars developing strong operating systems,
procedures, brand representation guidelines and marketing tools
- but that money is wasted if the individual stores in don't follow
those guidelines or take advantage of the marketing tools.
training are the keys to compliance. If franchise partners aren't
sure how to do something, they do it their own way - often with
happens if policies and procedures change?
SMS can help
you keep franchise partners up to date and provide them with training
and reference materials for their employees (paramount in a tight
labor market). Also, by using a combination of Web-based and printed
information, SMS can help you keep these communications costs
Decrease communications costs
Successful product launches