The key to brand equity in a franchise system is compliance - franchise organizations can spend countless dollars developing strong operating systems, procedures, brand representation guidelines and marketing tools - but that money is wasted if the individual stores in don't follow those guidelines or take advantage of the marketing tools.

Tools and training are the keys to compliance. If franchise partners aren't sure how to do something, they do it their own way - often with substandard results.

So what happens if policies and procedures change?

SMS can help you keep franchise partners up to date and provide them with training and reference materials for their employees (paramount in a tight labor market). Also, by using a combination of Web-based and printed information, SMS can help you keep these communications costs down.

Increase unit sales
Decrease communications costs
Successful product launches
Increased compliance

 

 

 

 

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